| Video Daily: The Year of Digital Video |
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| Sunday, 27 June 2010 12:44 |
| What a difference a year makes when it comes to video consumption. Last year in May comScore counted 16.5 billion videos served for the month. Now, they just reported that for May, 2010 we are up to 33.95 billion. And there have been some extraordinary shifts in rankings and market share, year-over-year. In 2009, Google accounted for a 40.1% share of videos served. But the gorilla in the marketplace has only grown amid substantial competition, now up to 43.1% share. Hulu, of course, was the big winner, rising from a 2.5% share last year to 3.5% in May this year. The average hulu visitor now watches 27 video for 2.7 hours a month per user. |
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